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Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...

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How to Make your Home “Picture Perfect” for Viewings

Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...

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What’s It Like to Sell a Residence?

The home selling journey varies from person to person. If an individual prepares for this journey, he or she may be better equipped than others to avoid problems along the way. On the other hand, an individual who is unprepared for the property selling journey may struggle to achieve the ...

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Basement and Foundation Waterproofing: New Construction Basics

Photo by Kristina Paukshtite from Pexels When building a new home, builders put a water-resistant coating on any part of the block crawlspace or basement that is underground. This is typically good enough to protect your foundation for years. However, after time, or if you have a drainage problem, the coating ...

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